Artwork, files & approval
Prepare artwork that is easier to produce.
The best file is the original, editable source. Send enough information to assess the work, while keeping specialist or confidential files out of an initial enquiry unless they are genuinely needed.
Use vectors for logos and line work
AI, EPS, SVG or a correctly exported vector PDF normally gives the cleanest route for logos, lettering, cut lines and engraved graphics. Outline fonts where possible, or identify the required typeface.
Use original images for photographic print
Send the highest-resolution original photograph or artwork available. Avoid screenshots, images copied from social media and files that have been repeatedly compressed. State the intended finished size so resolution can be judged in context.
Separate variable information
Use a spreadsheet when names, numbers, destinations or asset references change. Keep one finished item per row and use separate columns for each changing field. Do not combine several data items into one cell unless that is exactly how they must appear.
Before sending files
- Confirm final spelling, punctuation and capitalisation
- Identify the approved logo version and colours
- State finished dimensions and quantity
- List information that changes between products
- Provide the final destination for every QR code
- Explain any cut line, white-print or raised-print requirement
Photograph the product and its location
For direct printing, marking or fitting work, include the whole product, close-ups of the usable area, obstructions, curves and a ruler for scale. A location photograph can clarify surface, fixings and viewing distance.
Approve the production proof carefully
Check dimensions, wording, layout, numbering, orientation, colours and QR destinations. Production approval confirms the supplied information and layout; it does not replace technical, statutory or site-specific approval by the responsible party.